The CiudadMarket Internet portal has published a report in which it assures that a large part of the success of online commerce is thanks to the activity of women on the Internet. The report, which collects data from the Empathica San Marino Email List consultancy, indicates that 47% of the interviewees affirm that they give priority to the search for coupons, offers and bargains, a fairly relevant figure compared to 33% of men.
The data in the report points to women as the main prescribers since they are usually more likely (35%) to recommend a brand, a product or a service through social networks than men (28%). Thanks to this, they are twice as likely as their male counterparts to appear among the highest levels of ‘recommenders’, having offered their opinion ten or more times in the last three months.
A third of the women consulted claim to have increased the time spent searching for coupons through social networks, respecting just under 20% of the men surveyed. However, the percentage of the male and female Canada people audience that dedicates time to the comparison before making a purchase is at the same levels: the survey showed that both sexes (37% male and 36% female), have increased the use of the products. social media in order to compare shopping data. In this sense, a recent study by Yahoo! shows that 26.3% of Internet users consult the opinions of other users to make decisions about important purchases.
Profile of the ‘cyberbuyer’
The report collects data from Yunait on the profile of the female internet user who makes her purchases online. This audience is composed mainly of young urban women between 25 and 34 years of age and with higher education.