Compete today released the results of a quarterly online report in which it tracks the behavior of various shopping channels, as well as showing how mobile devices reduce the gap between online and offline purchases.
Smartphones help consumers to shop smarter and users are more likely to take their mobile devices to stores every day. 56% of smartphone owners use Saudi Arabia Email Database their mobile devices to check the price of an item online, while 48% look at reviews generated by other consumers. 49% have downloaded a shopping app to use while shopping in a store.
The survey also revealed that the scanned barcode is rapidly gaining popularity among shoppers. More than half of the consumers who have used it, did so to buy prices of the product in other stores. Books, DVDs, and games are the most popular.
The gap is narrowed in books, for example, where 45.9% are purchased online and 33.8% offline, but there are gaps that still seem difficult to bridge like household items (84.9% offline and 10.9% online) or food (87.6% offline and 10.1% online).
Today, 70% of consumers are likely to research a product online before making a purchase. Canada people “We’ve been following the buying habits of online sites for a while, but now we can see nuanced buying behavior across multiple channels and see how they interact with each other,” said Debra Arbesman of Compite. “The magic comes when we can see that consumers move between the online world and physical stores,” he added.
“Sellers can use this knowledge of behavior, especially the role that mobile devices play, and develop strategies to influence buyers on the spot,” he concluded.