Tablet owners are making use of them for commerce and are doing so to a greater extent than smartphone owners, according to research by the e-tailing Group. In turn, e Marketer estimates that the number of tablet users Qatar Email Address will represent 7.6% of the US population at the end of 2011, up from 3.1% in 2010. It is expected that by the end of the year, 50 million these devices are on the market with a view to continuing to grow. On the contrary, the number of smartphone owners will reach 23.4% of all consumers.
Consumers are using mobile for research before purchasing a product, but not for transactions. The question facing retailers is to what extent do mobile transactions contribute to sales in a significant way? The answer, when the iPad takes on a significant force.
Tablets gain followers among consumers when making their purchases. One in 10 reported their use for daily purchases, compared to 6% of smartphone owners, who also made more purchases.
Tablet owners make more purchases than smartphone owners in all categories except music, DVDs and videos, event tickets and food. In general, buyers with Canada people tablets have reported a higher level of satisfaction in the shopping experience: 39% of them said that being larger, it was significantly better, and 30% said that it was somewhat better.
The size of the screen is probably the main factor in the shopping experience and much of it is done from places far from home.
Tablets: consumer trend and future of e-commerce
The e-tailing Group data is consistent with what AdMob recently highlighted in one of its reports, and where it was revealed that owners of ‘tablets’ are using their portable devices more than traditional devices, which means that’ tablets’ are becoming an increasingly important marketing channel and are true drivers of mobile marketing and e-commerce