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Influencers Marketing State Report 2015 Augure

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Influencers Marketing State Report 2015 Augure

For the second consecutive year Augure (a company that develops software for applications to listen, identify, contact influencers and measure the results of actions), has presented the Report on the State of Marketing of Influencers 2015, developed through surveys to a sample of 600 communication and marketing professionals, belonging to 32 countries and 30 different sectors of activity. In this study we find the answer to how the relationships between brands and influencers are today, what are their challenges and motivations and who is responsible in the company for establishing these relationships.Oman Mobile Database

Influencer engagement is considered a particularly effective tool to increase the notoriety of a brand and, to a lesser extent, to generate business opportunities and retain existing customers. Strategies with Infuencers
These are some of the conclusions of the report:
The main challenge for the professionals surveyed is the identification of influencers
84% of brands plan to carry out a campaign in 2015 that involves influencers
81% of the people surveyed estimate that relationships with influencers are effective or very effective in achieving their goals
Content marketing is increasingly confirmed as the preferred framework for relationships with influencers, while corporate communication is moving away
75% of those surveyed consider relationships with influencers effective or very effective Oman Mobile Database in creating business opportunities and supporting sales
76% believe that they are effective in customer loyalty strategies
Marketing Influencers

Twitter, blogs and Facebook are the most highly valued platforms to carry out relationship campaigns with influencers: in the United States Facebook reaches the first position
Increasing its reach and improving the quality of its content are, according to brands, the main motivations of online leaders
54% of Americans pay their influencers consistently or often (vs. 17% of Europeans)
The tools most used to manage the relationship with influencers are not always the most competent
This is the infographic with the most relevant data, but IN THIS LINK Brother Cell Phone List you can download the full report

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