This Christmas shopping will be multichannel and more online than ever

25% of online consumers believe that online shopping is a much more satisfactory experience than in the store during the Christmas period. They have a greater variety of products and better discounts, 加拿大人 according to the latest e-Consumer Service Index, and these are sufficient reasons for 25% of the 2,000 respondents to place online purchases above physical stores at Christmas.

The shops are packed, the queues to pay are sometimes endless and the staff is often overwhelmed by the crowd that throws themselves to buy at times of gifts for everyone. They are the main causes, according to 42% of those surveyed, of the deterioration of the shopping experience in stores at Christmas. While only 7% appreciate that online purchases are worse during such special dates.

For this reason, the prestidigitation and IMRG study launches a truly surprising figure: 96% of those who are digital buyers say that this December they plan to make almost all purchases online, and 48% 加拿大人 will make at least half of the purchases.

The mobile phone will also play an important role in Christmas 2013. Two thirds of online consumers will use it this year. We have gone from 0.4% of purchases via smartphone in 2010 to 23% in the second quarter of 2013 and its growth continues unstoppable thanks to the improvement in confidence and the adaptation of the mobile versions.

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